Talent Strategy Business case #1

US based Direct Marketing Business


With the appointment of a new CEO, the underperforming business needed a fundamental strategy review and culture change to move from a production to a consulting business.


Led the cultural re-alignment needed to achieve business results through: the introduction of a performance-based culture across the organization with accountability of outcomes at the corporate, team and individual levels ; led the implementation of a full organization structure redesign to enable the strategic plan; built the executive leadership team; created career paths and structures using Towers Watson methodology. These actions were based on alignment of the talent management approach with the business strategy.


  • 80% Increase in satisfaction for in-house HR impact by aligning HR strategy and solutions
  • Increased employee engagement scores by more than 15 index points
  • Reduced employee churn by 30% within a 12-month period

We believe that if men have the talent to invent new machines that put men out of work, they have the talent to put those men back to work.

John F. Kennedy