BIC (EURONEXT PARIS: BB)
Talent Advisory Firm Pi Executive has recruited Ross Ullman as the Head of Marketing North America of BIC, the global manufacturer of disposable consumer products such as lighters, razors, mechanical pencils, and printed paper products. The search has been conducted by Partner and Board Member Pierre Trippitelli and assisted by Director Katherine MacLane.
Ross brings with him over 18 years of experience growing billion dollar brands and smaller brand portfolios across a variety of OTC, CPG, and FMCG industries. Ross is a broad strategic thinker known for delivering game-changing vision, compelling strategies, step-change innovation, and transformational top and bottom line results.
The appointment comes as the firm looks to build upon its iconic and global BIC brand name across the North American market which represents a significant portion of the group revenue.
With an important digital transformation ahead, BIC is poised to have an inspiring leader, mentor and coach that gets the best out of teams and people.
Ross Ullman joined the French native company from Boehringer Ingelheim where he was leading the marketing efforts for the consumer healthcare division. He oversaw the development of the Zantac and Dulcolax brand visions as part of a remit that includes annual planning, advertising and media development, brand innovation strategies and new product development.
Prior to this role, Ross spent 14 years at Reckitt Benckiser, mainly as marketing director for its $850m Lysol franchise. During his time with the company, he spearheaded Reckitt Benckiser’s first ever social marketing brand platform, leveraging Facebook, bloggers and targeted community social sites to strengthen consumer engagement and sales.
Ross holds an undergrad degree from Franklin & Marshall College, and an MBA from the New York University, Stern School of Business. Ross, his wife and their children, live in Ridgefield, CT.
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Published: 7th December 2016