The Pi Group, the premier Consumer Goods Talent Advisory Group is pleased to announce Shannon Silsby has been named its newest partner. Shannon joined The Pi Group (joining the Perpetual Insights business) in 2014 as a Director. In her new role, she will focus on strengthening and advancing The Pi Group’s competitive position and accelerating the company’s growth in the Sales & Marketing practice area.
“We are honored to welcome Shannon to the partner team, and fully expect that she will continue to use the experience, skill and work ethic she has demonstrated since joining our firm to achieve the best results for our clients,” says Steve Morrissey, The Pi Group’s Managing Partner. “We are excited about this opportunity to continue to grow and diversify our executive management team. Shannon provides invaluable judgment within the firm as well as decades of experience in brand building and marketing that directly contribute to our position as leaders in recruiting and the talent advisory space.”
Prior to joining The Pi Group, Silsby spent the majority of her brand management career at Unilever where she led local and global brands and blazed trails in strengthening the MBA internship recruitment program. Most recently she served as Senior Brand Manager at Sun Products ($2B former Unilever laundry portfolio), where she directed the launch of some of the company’s most successful brand innovations and led corporate brand planning. Silsby also held brand leadership roles at Combe Inc., a privately-held personal care leader, where her skills at creating brand growth netted two best of category innovation awards. A native of Pennsylvania, Shannon earned her BA from the University of North Carolina at Chapel Hill before obtaining her MBA in Marketing from the University of Rochester.
“Joining The Pi Group has given me the opportunity to transfer my brand management experience and insights to the most vital aspect of any company: the people,” said Silsby. “I am looking forward to expanding my role to help drive our growth trajectory.”
Published: 8th March 2018